Auto Finance News is thrilled to host GM Financial’s Executive Vice President, Chief Marketing and Digital Officer Will Stacy at this year’s second annual Auto Finance Sales & Marketing Summit for a fireside chat on Monday, March 9 to discuss sales and marketing strategies in a changing, digital-first retail experience.
At the helm of marketing efforts for GM Financial — which boasts a $78.9 billion portfolio — Stacy has led the charge to define and promote the GM Financial brand while establishing a clear path forward when presenting the captive’s value proposition to its dealer partners.
The event will feature sessions that explore analytics-based marketing strategies, new thinking on social media marketing and best practices for keeping customers loyal.
As the industry’s news source, Auto Finance News is dedicated to uncovering pressing issues that sales and marketing teams tackle on a day-to-day basis. This event will bring together the best and brightest minds in sales and marketing to share strategies and shine a light on these important parts of the auto lending and leasing process.
To learn more — or to register — for this year’s event, visit the Auto Finance Accelerate homepage here.