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GM Financial doubles down on digital marketing

GM Financial is raising awareness for its dealer-focused digital marketing campaign — called Secret Sauce — through a guerrilla marketing effort on the lots of its dealership partners, complete with food, swag and networking opportunities. The Secret Sauce campaign is a monthly video series designed to highlight a top-performing General Motors dealer, allowing them to […]

AFS 2019: Internal factors, market competition likely to disrupt lender success in 2020 

LAS VEGAS — Half of the audience at the Auto Finance Summit 2019 identified internal factors and market competition as the top challenges that could impede their company’s success in 2020, according to live poll results revealed during the Summit.  On the heels of the audiences’ response, senior executives from Consumer Portfolio Services, GM Financial, […]

AFS 2019: GMF, Veros Credit roll out communication portals to revamp customer experience 

LAS VEGAS — Two auto lenders are changing the way their customers communicate with them throughout the lifecycle of their loans, senior executives revealed during the Auto Finance Summit this week.  Nonprime lender Veros Credit revealed that it had integrated WhatsApp — which allows users to send text messages and voice messages — onto its […]

AFS 2019: CPS, GMF, Huntington, Westlake execs expect growth in 2020 despite pressures

LAS VEGAS — Market competition and a potential economic downturn are spurring expectations of slowing originations in 2020, four senior executives from the nation’s largest lenders said during the Auto Finance Summit 2019.  Senior executives from Consumer Portfolio Services, GM Financial, Huntington Auto Finance and Westlake Financial — whose books of business range from $2.5 billion […]

Vote for AFN’s inaugural Executive of the Year

As yearend approaches, we at Auto Finance News are reaching out to readers to vote for the inaugural Auto Finance Executive of the Year award, celebrating the highest achievement in the auto finance industry. The 2019 Auto Finance Executive of the Year will be named and profiled on the cover of the December issue of Auto […]

GMF, TFS, Veros to explore customer experience strategies at Auto Finance Summit

A trio of executives from GM Financial, Toyota Financial Services, and Veros Credit are set to discuss tips for creating a customer-centric strategy on Wednesday, Oct. 30, during the 19th annual Auto Finance Summit at the Bellagio in Las Vegas. The panel will feature Bob Beatty, executive vice president of customer experience at GM Financial; […]

Wells Fargo joins Dealertrack’s integrated contracting platform

Wells Fargo is the latest auto lender to join Dealertrack’s newly launched Digital Contracting on uniFI, Emil Banga, assistant vice president of F&I dealer operations at Cox Automotive, told Auto Finance News. Digital Contracting on its uniFI platform launched on Tuesday with a slew functionality to make the contracting experience a “one deal jacket” for […]
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