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Auto industry’s 2027 comeback hinges on affordability

Lenders push longer terms, automakers push more affordable EVs

After being bolstered by wealthy customers in 2026, the auto industry must prioritize middle-market consumers to grow in 2027, experts say. Without clear solutions to growing affordability challenges, customers are delaying purchases and staying in vehicles longer, which hurts vehicle financing volume, Chase Auto Chief Financial Officer Douglas Arrigo told Auto Finance News. “The year-over-year […]

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