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3 Strategies for Effective Customer Communication

SAN DIEGO — Technology is changing the way lenders engage with their customers, prompting lenders to hone their value propositions, Westlake Financial Service’s Senior Vice President of Marketing Mark Vazquez said at the Auto Finance Sales & Marketing Summit this month. Vazquez’s delved into tips on effective communication with consumers through both traditional and non-traditional […]

Auto Finance Accelerate Agenda Explores Sales and Marketing

The auto finance market is rapidly evolving as consumer preferences change, marketing technology evolves, and smartphones threaten traditional sales strategies. Auto Finance News has developed a comprehensive program to address these trends and more at the Auto Finance Sales & Marketing Summit, which will be held at the Omni San Diego on May 13. Produced by Auto […]