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Powersports consumers are turning to used products as new-unit prices have nearly doubled compared with used, offering a growth opportunity
ATLANTA — Marine manufacturers are offering flexible and interest-free floorplan financing to help dealers offset costs as inventory builds. Fort
ATLANTA — Powersports lender ThunderRoad Financial is adding capabilities to its dealer interface to improve financing processes and mitigate rising
Customers want longer terms, entry-level motorcycles and more incentives to finance them during a period of increasing affordability pressures. There
David Thompson
RV dealerships are investing in e-contracting and analytics as softer demand pressures the market. RV registrations in the United States
MarineMax and OneWater Marine reported lower revenue in the fiscal second quarter, as finance and insurance and a higher-margin product
General Motors Co. plans to cut hundreds of salaried workers from its information technology ranks in an effort to trim
Polaris’ sales rose in the first quarter, especially in North America, as shipments and pricing improved compared to Q1 2025.
Massimo Group delivered gross margin growth despite a decline in revenue in fiscal 2025 amid a deliberate pullback in wholesale
AI is poised to be a differentiator across powersports retail and finance as dealers, lenders and manufacturers look to improve
Polaris’ sales rose in the first quarter, especially in North America, as shipments and pricing improved compared to Q1 2025.
HorsePower Financial Services has extended its credit facility with Pier Asset Management as it looks to broaden access to powersports
Powersports consumers are turning to used products as new-unit prices have nearly doubled compared with used, offering a growth opportunity
ATLANTA — Marine manufacturers are offering flexible and interest-free floorplan financing to help dealers offset costs as inventory builds. Fort
ATLANTA — Powersports lender ThunderRoad Financial is adding capabilities to its dealer interface to improve financing processes and mitigate rising
Customers want longer terms, entry-level motorcycles and more incentives to finance them during a period of increasing affordability pressures. There
Powersports Finance Summit 2026 today named RideNow, FreedomRoad Financial and Sonic Automotive President Jeff Dyke as recipients of the Powersports
ATLANTA — RV dealers are leaning on five-figure incentives and rebates to move inventory and help consumers overcome negative equity
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David Thompson
David Thompson
David Thompson
David Thompson
EV Finance
Powersports consumers are turning to used products as new-unit prices have nearly doubled compared with used, offering a growth opportunity…
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ATLANTA — RV dealers are leaning on five-figure incentives and rebates to move inventory and help consumers overcome negative equity…
ATLANTA — The Federal Reserve’s decision today to raise interest rates will slow powersports lending, according to powersports executives. “Unfortunately,…
ATLANTA — Powersports dealers are becoming more selective about new-unit orders and leaning on used inventory, consignment and dealer trades as competitive…
ATLANTA — Yamaha Financial Services today completed a planned rollout of upgrades to its dealer interface across its network that began with a pilot in July, President and Chief Executive of the…
While powersports sales will likely end 2026 up year over year, entry-level consumer demand may slow due to affordability pressures….
ATLANTA — Powersports dealers are navigating an environment in which completing a sale is subject to volatile consumer discretionary demand. Powersports Finance Summit 2026 returns on Sept. 16 at…
Marine dealers are navigating shifting seasonal demand, with some preparing to lean into year-round marketing to keep clients engaged. Demand has been “pretty…
High gas prices and elevated interest rates led fewer consumers to register RVs year over year in July. RV registrations…
