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Lemons to lemonade: Leveraging complaints for enhanced CX

Digitization allows lenders to identify potential complaints before they surface

Whitney McDonald

Whether you’re serving at a restaurant, hawking tickets at the movie theater, selling a car at a dealership, or providing financing for that vehicle, consumers are bound to complain. How those complaints are handled could mean the difference between creating a brand ambassador or a brand nightmare. It is key for banks and financial institutions […]

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