HyreCar Pursues Partnerships With Fleet Owners | Auto Finance News | Auto Finance News

HyreCar Pursues Partnerships With Fleet Owners

HyreCar hopes to fix its inventory imbalance by redirecting its focus to large fleet owners from individual car owners, newly appointed Senior Director of Strategic Partnerships Brian Allan told Auto Finance News.

Hyrecar is a peer-to-peer carsharing service that lets car owners rent their idle vehicles to rideshare drivers. There is still room for peer-to-peer, Allan said, but HyreCar will reinforce that supply of vehicles by securing OEM and dealer group alliances. He declined to disclose potential partnership names. In November, HyreCar partnered with dealership Reedman Toll Auto Group.

Allan said he hopes to take the company to the next level by tapping the “tremendous scale and volume” that dealers have. “It’s so much more efficient to upload one company with dozens and dozens of vehicles versus peer-to-peer,” he said.

In addition to securing more fleet partnerships, Allan said making the onboarding process more efficient is another priority. Instead of manually uploading each individual car onto the platform, which Allan said can be laborious, he plans to automate that process so that “it is effortless for the dealer to offer their vehicles to [HyreCar’s] consumers at a large scale.”

Prior to joining HyreCar, Allan spent the past three decades leading Galpin Premier Automotive Group, the luxury division of Galpin Motors. He said he is going to leverage his dealership background to bring in more cars to HyreCar’s platform. His goal is to bring 10,000 cars onto the platform by yearend. Currently, the platform has about 1,600 cars. “It’s not that there’s a shortage of cars,” Allan said, “it’s just a shortage of people that own those cars that know they can make money off of them.”



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