Two distinguished executives from Axos Bank and Westlake Financial are set to discuss strategies for marketing direct lending platforms as an extension of your brand during a March 9 panel session at the second annual Auto Finance Sales & Marketing Summit.
The Sales & Marketing Summit will take place at the Omni San Diego on March 9-10, and will be directly followed by the Auto Finance Innovation Summit. Click here to see the full agenda.
The panel will feature an open dialogue between Charles Fields-Martinez, Axos Bank’s vice president of direct auto lending, and David Goff, Westlake Financial’s vice president of marketing. The executives will explore best practices for integrating direct lending ad campaigns to build trust and enhance brand recognition.
The event will also feature sessions that explore marketing to new demographics, social media marketing and best practices for keeping customers loyal.
As the industry’s news source, Auto Finance News is dedicated to uncovering pressing issues that sales and marketing teams tackle on a day-to-day basis and offers insights for how to improve. This event will bring together the best and brightest minds in sales and marketing to share strategies and personal experiences to shine a light on these important parts of the auto lending and leasing process.
To learn more — or to register — for this year’s event, visit the Auto Finance Accelerate homepage here.
