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Home » Incentive spend reaches 4.4% of ATP, highest in a year

Incentive spend reaches 4.4% of ATP, highest in a year

OEMs increased spend by double-digits YoY in Q2

Amanda HarrisbyAmanda Harris
September 18, 2024
in Sales & Marketing
Reading Time: 6 mins read
0
Side mirror white car parked in modern showroom

© Can Stock Photo / Fahroni

Automakers’ incentive spend rose to the highest level in a year in July as rising interest rates contributed to slowing consumer demand and dealership restock.   Average incentive spend industrywide reached $2,148 per unit in July, representing 4.4% of the average transaction price (ATP) compared with 4.2% in June, according to Kelley Blue Book (KBB) […]

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Tags: Cox AutomotiveEdmundsFord Motor Co.Hyundai Motor Co.incentivesKelley Blue BookPremium
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