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Easing rates, high-income demand fuel optimism for 2026 luxury auto market

50% of new-vehicle purchases made by top 20% of households by wealth

Johnnie Martinez II

Increased spending by wealthier consumers, easing interest rates, sustained demand and looser lending standards should support the auto market in 2026.  U.S. consumer spending is expected to grow 2.4% this year, slightly slower than in 2025, with higher-income households driving vehicle demand — particularly for new units. In fact, earners in the top 20% of households account for more than half of new-vehicle purchases, even as payments remain elevated, according to economic advisory firm Oxford Economics’ Jan. 27 industry research briefing.  […]

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