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July auto incentive spend to jump 8.1% post-tariffs, EV credit removal

Retail sales projected to rise 0.9% YoY

Aidan Bush

Automakers are spending more year over year on incentives this month to grow sales ahead of the 2027 model year vehicle releases. Average U.S. auto incentive spend is projected to rise 8.1% YoY to $3,451 per vehicle in July, according to a July 24 JD Power and GlobalData automotive report. Retail vehicle sales are also […]

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