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Tariffs, Iran conflict cloud auto outlook as affordability pressures persist

New-vehicle loan rates rose to 9.8% in February

Johnnie Martinez II

The U.S. auto market entered 2026 with cautious momentum, but rising geopolitical tensions and tenacious affordability challenges are clouding the outlook for the remainder of the year.   After a modest rebound early in the quarter driven by tax refund season, conditions softened in March as growing Iran war concerns dented consumer sentiment and pushed […]

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