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ATPs fall to near 2-year low as incentives creep up

Prices were down 1% from February

James Van BramerbyJames Van Bramer
April 15, 2024
in Sales & Marketing
Reading Time: 4 mins read
0

New-vehicle average transaction prices fell to their lowest level in nearly two years in March, driven by a recovery in supply and a rise in incentives.   The ATP for new vehicles decreased 1% month over month to $47,218, down 1% year over year, according to Kelley Blue Book. Affordability also improved as the number of […]

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