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Credit unions navigate ‘fiercely competitive’ market 

Captive share of total financing rose to 31.6% in Q4 

Amanda Harris

Competition is ramping up across the auto finance industry as incentives increase, prompting banks and credit unions to keep a closer eye on rates.   Consumer sentiment toward buying a car has improved but remains lower than historical levels, creating a market where auto lenders and dealers are competing for a smaller pool of consumers, […]

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