OEMs lean into TikTok for targeted product marketing
Automotive manufacturers are leaning into social media platforms such as TikTok to promote product offerings to targeted demographics with curated ...
Tag: social media
Lenders consider social media risks following SVB collapse
Social media is at the forefront of lenders’ risk management strategies following the swift collapse of several regional banks last ...
Ironhorse Funding to offer refinancing on Full Throttle
Ironhorse Funding is partnering with newly launched Full Throttle to offer powersports refinancing options to the motocross social media platform’s ...
Social media: New underwriting tool?
Auto lenders can use social media to identify the credit risk of borrowers with limited credit histories, but must be ...
Wells Fargo to spotlight social media strategy at Auto Finance Sales & Marketing Summit
Auto Finance News is proud to welcome Wells Fargo’s Vice President of Social Media Jennifer Heyman to the stage for ...
Ally boosts Instagram engagement 60% with interactive campaign
Ally Financial is jumpstarting its Instagram presence with a campaign designed to make discussing finances within relationships easier. Already, the ...
Social media do’s and don’ts in auto finance
Engaging with prospective and current consumers through social media channels is becoming a topic of increasing interest in the auto ...
Perfecting the Formula: Why Lenders Need to Harness the Power of Social Media
From June's issue: Since the rise of Facebook, Twitter, and Instagram, consumers are increasingly turning to social media to view ...
