Johnnie Martinez II, Author at Auto Finance News

ATLANTA — Powersports lender ThunderRoad Financial is adding capabilities to its dealer interface to improve financing processes and mitigate rising fraud. "We're taking feedback from car dealers and are building on...

Motorcycle consumers ask for more affordable vehicles, longer terms

Customers want longer terms, entry-level motorcycles and more incentives to finance them during a period of increasing affordability pressures. There...

Powersports Finance Achievement Awards 2026: RideNow, FreedomRoad Financial, Jeff Dyke honored

Powersports Finance Summit 2026 today named RideNow, FreedomRoad Financial and Sonic Automotive President Jeff Dyke as recipients of the Powersports...

BRP ends surcharges for 2024

Powersports OEM BRP will discontinue dealer surcharges as pandemic-related supply

OEM Jeanneau Motor Yachts eyes reverse floorplan to offset dealer costs

ATLANTA — Marine manufacturers are offering flexible and interest-free floorplan financing to help dealers offset costs as inventory builds. Fort...

ThunderRoad Financial targets efficiency, fraud mitigation with updated dealer portal

Motorcycle consumers ask for more affordable vehicles, longer terms

Customers want longer terms, entry-level motorcycles and more incentives to finance them during a period of increasing affordability pressures. There...

Powersports Finance Achievement Awards 2026: RideNow, FreedomRoad Financial, Jeff Dyke honored

Powersports Finance Summit 2026 today named RideNow, FreedomRoad Financial and Sonic Automotive President Jeff Dyke as recipients of the Powersports...

Verge navigates financing options in tight market

Electric vehicle OEM Verge Motorcycle aims to expand its premium

OEM Jeanneau Motor Yachts eyes reverse floorplan to offset dealer costs

ATLANTA — Marine manufacturers are offering flexible and interest-free floorplan financing to help dealers offset costs as inventory builds. Fort...

ThunderRoad Financial targets efficiency, fraud mitigation with updated dealer portal

Motorcycle consumers ask for more affordable vehicles, longer terms

Customers want longer terms, entry-level motorcycles and more incentives to finance them during a period of increasing affordability pressures. There...

Powersports Finance Achievement Awards 2026: RideNow, FreedomRoad Financial, Jeff Dyke honored

Powersports Finance Summit 2026 today named RideNow, FreedomRoad Financial and Sonic Automotive President Jeff Dyke as recipients of the Powersports...

Cadillac to debut 1st all-electric full-size SUV in 2025

Cadillac has launched its first all-electric full-size SUV with a

OEM Jeanneau Motor Yachts eyes reverse floorplan to offset dealer costs

ATLANTA — Marine manufacturers are offering flexible and interest-free floorplan financing to help dealers offset costs as inventory builds. Fort...

ThunderRoad Financial targets efficiency, fraud mitigation with updated dealer portal

Motorcycle consumers ask for more affordable vehicles, longer terms

Customers want longer terms, entry-level motorcycles and more incentives to finance them during a period of increasing affordability pressures. There...

Powersports Finance Achievement Awards 2026: RideNow, FreedomRoad Financial, Jeff Dyke honored

Powersports Finance Summit 2026 today named RideNow, FreedomRoad Financial and Sonic Automotive President Jeff Dyke as recipients of the Powersports...

Yamaha Marine expands boat connectivity solutions

Marine manufacturer Yamaha Marine is expanding its connected boat offerings

OEM Jeanneau Motor Yachts eyes reverse floorplan to offset dealer costs

ATLANTA — Marine manufacturers are offering flexible and interest-free floorplan financing to help dealers offset costs as inventory builds. Fort...

ThunderRoad Financial targets efficiency, fraud mitigation with updated dealer portal

Motorcycle consumers ask for more affordable vehicles, longer terms

Customers want longer terms, entry-level motorcycles and more incentives to finance them during a period of increasing affordability pressures. There...

Powersports Finance Achievement Awards 2026: RideNow, FreedomRoad Financial, Jeff Dyke honored

Powersports Finance Summit 2026 today named RideNow, FreedomRoad Financial and Sonic Automotive President Jeff Dyke as recipients of the Powersports...

EV powersports OEM Taiga gains traction

Electric personal watercraft and snowmobile manufacturer Taiga Motors’ deliveries jumped

OEM Jeanneau Motor Yachts eyes reverse floorplan to offset dealer costs

ATLANTA — Marine manufacturers are offering flexible and interest-free floorplan financing to help dealers offset costs as inventory builds. Fort...

ThunderRoad Financial targets efficiency, fraud mitigation with updated dealer portal

Motorcycle consumers ask for more affordable vehicles, longer terms

Customers want longer terms, entry-level motorcycles and more incentives to finance them during a period of increasing affordability pressures. There...

Powersports Finance Achievement Awards 2026: RideNow, FreedomRoad Financial, Jeff Dyke honored

Powersports Finance Summit 2026 today named RideNow, FreedomRoad Financial and Sonic Automotive President Jeff Dyke as recipients of the Powersports...

Powersports outlook up despite macroeconomic pressures

Powersports industry leaders are confident in the market’s future in

OEM Jeanneau Motor Yachts eyes reverse floorplan to offset dealer costs

ATLANTA — Marine manufacturers are offering flexible and interest-free floorplan financing to help dealers offset costs as inventory builds. Fort...

ThunderRoad Financial targets efficiency, fraud mitigation with updated dealer portal

Motorcycle consumers ask for more affordable vehicles, longer terms

Customers want longer terms, entry-level motorcycles and more incentives to finance them during a period of increasing affordability pressures. There...

Powersports Finance Achievement Awards 2026: RideNow, FreedomRoad Financial, Jeff Dyke honored

Powersports Finance Summit 2026 today named RideNow, FreedomRoad Financial and Sonic Automotive President Jeff Dyke as recipients of the Powersports...

American Cycle Finance looks to combat first-party fraud

Motorcycle financier American Cycle Finance has begun to address a

OEM Jeanneau Motor Yachts eyes reverse floorplan to offset dealer costs

ATLANTA — Marine manufacturers are offering flexible and interest-free floorplan financing to help dealers offset costs as inventory builds. Fort...

ThunderRoad Financial targets efficiency, fraud mitigation with updated dealer portal

Motorcycle consumers ask for more affordable vehicles, longer terms

Customers want longer terms, entry-level motorcycles and more incentives to finance them during a period of increasing affordability pressures. There...

Powersports Finance Achievement Awards 2026: RideNow, FreedomRoad Financial, Jeff Dyke honored