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HDFS originations rise 2% as North American sales improve

Livewire sales rose 6.7% YoY in 2025

Johnnie Martinez II

Harley-Davidson Financial Services’ originations rose in the fourth quarter as retail sales of motorcycles improved in North America.  The captive’s retail loan originations totaled $487 million, up 2% year over year in Q4, Chief Financial Officer Jonathan Root said during Harley-Davidson’s earnings call today. Harley-Davidson Financial Services’ (HDFS) total outstandings were $2 billion at yearend 2025, including retail receivables of $1 billion and commercial receivables of $949 million, he said.  “The Q4 decrease was driven by lower retail and wholesale […]

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