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Automakers roll out Super Bowl ads

Jeep, Nissan, Toyota and Volkswagen participate in big game advertising

Johnnie Martinez II, Amanda Harris

Several automakers have launched their advertising spots ahead of Super Bowl weekend, although other big names appear to be sitting out this round of advertising during the “Big Game.”  Jeep   Kicking off the list of automakers with big game ads is Jeep, which launched a spot titled “Billy Goes to the River,” that promotes its 2026 Jeep Cherokee Hybrid. The ad stars the gag character Big Mouth Billy Bass and follows a father and son who take Billy Bass on […]

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