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ThunderRoad Named Royal Enfield’s Retail Financier

Natalie Mattila

Royal Enfield showcase bikeThunderRoad Financial will offer retail financing to participating Royal Enfield North America dealers beginning May 1, the companies announced on Monday.

“ThunderRoad provides another opportunity for customers to buy a motorcycle at a dealership,” Royal Enfield President Rod Copes told Powersports Finance yesterday. “We think that it’s important to give consumers many options,” and consumer financing “will lead to higher sales and growth in the U.S.”

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