Hyundai Capital America has moved its Hyundai Digital Camp team into a “more scalable” location on June 1 in Burlingame, Calif., to make more room for workspace and upcoming projects, according to an HCA spokesman.
Hyundai Digital Camp — a joint effort between HCA and Hyundai Card — was established at the end of 2015 before moving into its “longer-term location,” according to a company press release. “The office represents HCA’s “eyes and ears in Silicon Valley,” and is tasked with “surveilling the market of emerging technologies for opportunities,” and initiating relationships with potential investors, according to the release.
“The purpose of the move was to accommodate some immediate growth, while also giving us the capacity to ramp up quickly,” the spokesman told Auto Finance News. The team needed “extra space” to work on upcoming projects. HCA declined to comment on what the projects will entail.
The move is more “forward-looking” than based on growth, he said. The company’s primary focus is to “make sure they have capacity to bring in what they need.”
The previous office was small, but the new space is “still relatively small,” he said. The office work stations will increase from six to 10, and the new location includes open workspace. The team is not currently undergoing a growth spurt, but “the new office is more scalable, so if they do grow they can go all the way up to 16 [work stations],” the spokesman added.
