Hyundai Launches End-to-End Digital Car Buying Portal
Hyundai Motor Co. is launching its own direct-to-consumer fully-digital car buying, financing, and home delivery portal in the UK, the company announced in a press release.
Starting January 6, consumers across the pond will be able to buy a vehicle in cash, trade in an old car, and have it delivered to their home without ever setting foot in a dealership. However, there is no e-contracting option available upon launch, so if a finance plan is arranged online, consumers will have to go to the dealership to pen the contract.
Auto Finance News reached out to Hyundai, but the company was not immediately available to answer if financing is done exclusively through the captive, or if leasing will be offered online.
“We’ve spent many years listening to customers and Click To Buy is the result: it’s a site that makes the process of buying a new car easier, simpler and clearer than ever, doing away with haggling through fixed pricing,” said Tony Whitehorn, president and chief executive of Hyundai UK, in the release. “This is just the start of Hyundai offering even greater customer service. Over the coming months we’ll be adding even more functionality to Click To Buy – watch this space.”
Click To Buy will only offer i10, i20, i30, Tucson and Santa Fe vehicles at launch, but the company said it plans to expand those offerings in the future.
Hyundai previously partnered with online car retailer Rockar to sell vehicles online, as well as in designated digital stores located in UK malls, where consumers could try out vehicles but also use a mounted tablet interface to make a purchase. Rockar was not immediately available to comment on the status of that partnership.
A video shows how users can select a vehicle, choose financing options, add accessories and a service plan as well as choose a dealer location. Watch that demonstration below.
