Mercedes-Benz Financial Services has been making its vehicles and financing options more affordable recently, in hopes of securing a larger portion of the millennial generation quickly moving into economic prowess, said Rob Wegener, head of marketing operations at the company.
“All the luxury brands are changing their mix,” Wegener said during a video interview with AFN. “That’s our customer of the future, you see the cars changing to be more appealing to the millennial crowd, and the technology in the cars, outside the cars and in the finance area are all changing because in the end this is the customer of the future, and we’re all after them.”
MBF won an Auto Finance Excellence Award at this year’s Auto Finance Summit for its innovation in the digital space including the creation of the Digital Transformation Office (DTO) back in October 2015. The DTO is staffed with 25 employees tasked with innovating, incubating, and accelerating digital customer experiences.
It’s innovation like this that Wegener said shows the company’s dedication to a process of “transformation” into a “new age” of digital prominence.
Watch the video below, which is the latest in a series of interviews sponsored by White Clarke Group. Previous interviews included Hyundai Capital America’s Chief Risk Officer Marcelo Brutti and Ally Auto’s President Tim Russi.
