Toyota Motor North America sales rise 13.6% YoY in August
GM’s EV sales jump by ‘approximately 100%’ in August
Some automakers’ sales climbed in August, in part from an EV sales rush ahead of the tax credit elimination.
Automaker General Motors, which typically does not release monthly sales figures, reported that August was its best month for EV sales, with more than 21,000 EVs sold, according to a Sept. 3 release.
GM saw an estimated 100% year-over-year EV sale increase in August, Director for Finance and Sales Communications David Caldwell told Auto Finance News.
“We have the industry’s widest selection of EVs,” he said, noting that the high August sales come after GM’s July EV sales uptick.
While sales have surged ahead of the Sept. 30 expiration of the federal EV tax credit, the automaker is cutting production of its Chevrolet Bolt EV to one shift at its plant from an originally planned two, according to a Bloomberg report.
Other manufacturers’ EV sales in August, according to OEM releases this week, include:
- American Honda’s sales rose 20.6% YoY to 44,465 vehicles;
- Ford Motor Co.’s sales rose 16.2% YoY to 29,444 vehicles;
- Hyundai Motors America’s sales jumped 72% YoY; and
- Kia America’s sales rose 9.5% YoY to 7,599 vehicles.
Overall sales mixed
Overall sales for automakers were mixed in August.
Hyundai reported record August sales for the automaker, up 11.6% YoY to 88,523 vehicles, according to a company release.
Other major automakers’ total sales in August include:
- American Honda’s sales fell 5.2% YoY to 132,734 units;
- Ford Motor Co.’s sales rose 3.9% YoY to 182,986 vehicles;
- Kia America’s sales rose 10.4% YoY to 83,007 vehicles;
- Mazda North America’s sales fell 7.6% YoY to 38,140 vehicles;
- Subaru of America’s sales fell 2.9% YoY to 61,220 vehicles; and
- Toyota Motor North America’s sales rose 13.6% YoY to 225,367 vehicles.
Mazda’s sales drop came ahead of its decision to soon raise the prices of certain models in North America, as first reported by Nikkei Asia.
New 2026 model price increases reflect consumer demand “while accounting for broader industry factors such as tariffs to ensure continued competitiveness,” Mazda Corporate Communications Manager Josh Sheppard told AFN.
Mazda joins Subaru and Toyota in raising prices, with hikes in August and July, respectively, according to Kelley Blue Book.
Subaru’s 2026 Outback starts at $36,445, a $1,965 increase from a 2025 Outback with comparable trim, according to Kelley Blue Book. Toyota raised its base prices by $270 on average in July.
Chitra Herle of GM Financial and Daniel Novotny of Hyundai Capital America will speak at Auto Finance Summit, the premier industry event for auto lending and leasing. The summit returns Oct. 15-17 at the Bellagio Las Vegas. Learn more about the 2025 event and register here.
