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New-vehicle ATP hits record high, again

ATP reached $48,681 in November

Riley Wolfbauer

New-vehicle average transaction prices (ATP) ticked up for the second straight month, reaching a new record and remaining higher than the average manufacturer’s suggested retail price (MSRP).  The ATP for new vehicles inched up to a new record high of $48,681 in November, a 0.9% increase month over month and a 4.4% increase year over […]

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