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Incentives sparse over July 4 weekend

Incentive spend inched closer to 4% of ATP

Riley Wolfbauer

Manufacturer incentive spend has increased over the past year as inventory has become healthier, but consumers looking for a deal over the Fourth of July week may not find the level of discount they desire.   Industrywide incentive spend averaged $1,914 in May, sitting at 3.9% of the average transaction price (ATP), up compared with […]

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