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Incentives shift toward financing as dealers focus on affordability

New-vehicle sales SAAR down 5.8% YoY in April

Johnnie Martinez II

Auto dealers are increasingly leaning on financing incentives over traditional rebates as affordability pressures reshape the market.  At Kunes Auto Group, the move toward more financing is shaping its financing approach, Scot Hensel, finance director at the Delevan, Wisc.-based company, told Auto Finance News.   “If the OEM has an aggressive rate, we would go that route, otherwise use the cash rebate and use outside […]

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