Auto Finance News is pleased to announce Douglas Aguiar, senior vice president and chief marketing officer at Golden 1 Credit Union, is slated to give a presentation on how to devise a marketing campaign that resonates with consumers at the second annual Auto Finance Sales & Marketing Summit. The session will take place on Monday, March 9 at 4:00 p.m.
The presentation will hit on critical elements for every ad campaign. Attendees will glean insights on alternative, outside-of-the-box marketing channels and dive deep into differentiating offerings and messaging.
Aguiar brings more than 30 years of marketing experience to the summit, having previously worked in senior marketing roles at top financial institutions. During his tenure at Bank of America-acquired Countrywide Home Loans, Aguiar served as the senior vice president of national sales and marketing. He also served as a marketing executive at JPMorgan Chase.
The Sales & Marketing Summit will take place at the Omni San Diego on March 9-10, and will be directly followed by the Auto Finance Innovation Summit. Click here to see the full agenda. To learn more — or to register — for this year’s event, visit the Auto Finance Accelerate homepage here.