Auto Finance News will host Chase Auto’s Chief Marketing Officer Melinda Welsh at this year’s inaugural Auto Finance Sales & Marketing Summit for a fireside chat on Monday, May 13, at 9:15 a.m. PT.
The one-day event will take place at the Omni San Diego on May 13. Click here for the full agenda.
The discussion will delve into strategies for offering consumers a holistic approach for their auto finance needs and determining the dealer’s role in direct lending operations. As Chase Auto’s chief marketing officer for the past four years, Welsh oversees integration with all consumer-facing channels whether online, in branches or dealerships, or through marketing.
In November 2018, Welsh added the direct lending business to her areas of oversight. The combination of marketing and direct lending is a new one for Chase Auto, and Welsh is the first to take on the leadership of both consumer-facing teams, the company noted.
Chase Auto held $83.5 billion in auto outstandings at yearend 2018, up from $81.4 billion the year prior.
Welsh’s fireside chat will be followed by additional sessions that will explore managing the modern “martech” landscape; how the ‘Amazon effect’ changes customer service strategies; the latest on marketing analytics to boost sales and efficiency; and more.
To learn more about the Auto Finance Sales and Marketing Summit visit SalesandMarketingSummit.com.
Auto Finance Sales and Marketing Summit is part of the weeklong Auto Finance Accelerate event series. Join us for this event, plus Auto Finance Innovation Summit and Auto Finance Risk Summit, May 13-16, 2019. Visit AutoFinanceAccelerate.com for full details. Team registration is available. For more information or to register contact events@royalmedia.com.
