Online car seller Car Harmony is eyeing partnerships with prime lenders to complement its current consumer finance offerings through Westlake Financial Services, its parent, said Craig Nehamen, Car Harmony’s co-founder and Westlake’s assistant vice president of strategy and corporate development. “We have had meetings with other lenders to broaden out our spectrum, but right now Westlake is buying everything from super-prime to 550 Fico and first-time buyers,” Nehamen told AFN.
Separately, Car Harmony launched a new concierge service in April to allow consumers to request any car for purchase, even if it’s not listed online Nehamen said. Previously, consumers could only request vehicles within Car Harmony’s physical inventory. The service is equipped with a self-finance tool to allow consumers to secure their own financing and to rehash deals in real time without impact to their credit score. After signing a contract, the vehicle is delivered to the consumer’s door for a three-day trial period.
For more content like this, check out the upcoming Auto Finance Summit, October 5-7 at Bellagio Las Vegas. Visit www.AutoFinanceSummit.com for more information.
