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CPS, GMF, Huntington and Westlake execs join Auto Finance Summit speaker faculty

Senior executives from four of the nation’s largest financiers will participate in an executive dialogue to track the trajectory of the industry and strategies for overcoming looming challenges. The panel will feature Consumer Portfolio Services President and Chief Executive Charles Bradley, GM Financial Chief Operating Officer Kyle Birch, President of Huntington Auto Finance Rich Porrello, […]

AFS speaker roster expands

The speaker faculty at the 2019 Auto Finance Summit is heating up with a fresh slate of executives.  Top-tier executives from Chase Auto, Consumer Portfolio Services, GM Financial, USAA Bank, and Westlake Financial Services, among others, will delve into innovations — and challenges — making waves in the industry. The three-day event is loaded with […]

Westlake Begins Financing ‘Branded’ Vehicles

Westlake Financial Services is now financing refurbished vehicles with branded titles in 48 states, according to a company release. Vehicles with branded titles include flood, hail and water damage, in addition to salvage, junk, lemon, and crash test vehicles. The short-term goal with this new financing option is to expand the Los Angeles-based lender’s dealer […]

3 Strategies for Effective Customer Communication

SAN DIEGO — Technology is changing the way lenders engage with their customers, prompting lenders to hone their value propositions, Westlake Financial Service’s Senior Vice President of Marketing Mark Vazquez said at the Auto Finance Sales & Marketing Summit this month. Vazquez’s delved into tips on effective communication with consumers through both traditional and non-traditional […]

Westlake Tests Social Media Marketing for Direct Lending

Westlake Financial Services is turning to social media to market its direct lending business. Westlake’s direct lending business is “still trying to figure out" social media marketing, but the lender hopes to have more insights soon as it nears the end of a 90-day trial, said Senior Vice President of Marketing Mark Vazquez. So far, […]
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