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Westlake Tests Social Media Marketing for Direct Lending

Westlake Financial Services is turning to social media to market its direct lending business. Westlake’s direct lending business is “still trying to figure out" social media marketing, but the lender hopes to have more insights soon as it nears the end of a 90-day trial, said Senior Vice President of Marketing Mark Vazquez. So far, […]

Cracking the Code: How to Manage Dealer Relations in the Digital Age

From the April issue: In auto finance, the lender-dealer relationship is one of symbiosis. Yet, in an age where technology is continually advancing, and financing is becoming faster, lenders and dealers agree that being mindful of and maintaining the human relationship is paramount to cultivating a prosperous partnership. Advances in technology — machine learning, artificial […]

Westlake Calls on Dealers to Use Automated Payoff Tool Amid Recent Success

Westlake Financial Services is on pace to have about 10% of its payoffs transacted with Dealertrack's automated payoff and title release platform — its most successful month since signing up for the tool in November 2018, said company Senior Vice President of Sales and Marketing Mark Vazquez. This month is likely to be the lender’s […]

Westlake Exec Joins Speaker Faculty at Auto Finance Sales & Marketing Summit

Westlake Financial Services Senior Vice President of Sales & Marketing Mark Vazquez has joined the  Auto Finance Sales & Marketing Summit speaker faculty to share lender best practices on presenting a company’s value proposition to attract more consumers. Vazquez takes the stage on May 13 at 11:15 a.m. PT for a presentation where he’ll touch […]

California Growth Spurs Further Expansion for Digital Marketplace CarZing

CarZing is looking to increase southern California loan volume in the next three to four months before expanding its presence outside the state, President Jay Kamdar told Auto Finance News. CarZing, an online marketplace that connects dealers with consumers and lenders, is owned by Hankey Group, which also owns Westlake Financial Services. “Westlake and CarZing have a joint venture where the […]

Westlake Financial to Launch Peer-to-Peer Lending This Year

Westlake Financial Services plans to add peer-to-peer lending capabilities to LoanCenter, its direct lending platform, later this year. The goal is to reach a new group of borrowers looking to purchase vehicles from individuals instead of from dealerships, Ralph Ontiveros, vice president of Westlake services and lending solutions, told Auto Finance News. “A lot of […]
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