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Auto incentive spend falls to 6.4% in July, lowest point of year

New-vehicle ATP up 1.9% YoY to $49,855

Auto incentive spending reached a low for the year in July, as dealer inventories needed less support on a year-over-year basis. Hyundai Capital America is eyeing a “long-term, sustainable level” of incentive spend as affordability pressures push consumers toward less expensive options, Chief Commercial Officer Andrew Leone told Auto Finance News. “We’ve tried to be […]

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