Innovation is happening in almost every aspect of the powersports industry, from online dealerships entering the auto and powersports industries, to smaller financial institutions upgrading their dealer portals and loan origination systems.
While, historically, many powersports customers have preferred a “personal touch” — such as a phone call — from their lenders, rather than a text message or online chat, times are quickly changing. More millennials are aging into having more discretionary income for powersports purchases, as baby boomers age out.
