Large Percentage of Customers Prefer to Complete Car Buying in a Dealership | Auto Finance News

Large Percentage of Customers Prefer to Complete Car Buying in a Dealership

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Most consumers prefer to complete the majority of their car buying online, but a large percentage choose to finish the transaction inside the dealership, according to a new study from Cox Automotive.

In Cox Automotive’s Future of Digital Retail study, the company found that 83% of consumers want to complete one or more steps of the purchasing process online. However, 89% say they want to sign final documents at the dealership.

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