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Affordability drives 2026 auto finance playbooks

Buyers pivot to used vehicles as new-vehicle ATP hits $49K

Auto finance leaders are focusing their 2026 strategies on consumers’ price concerns as buyers shift toward used vehicles and lower financing costs. Auto tariffs, the elimination of federal EV tax credits and rising vehicle costs are putting consumers’ financial burdens top of mind for dealers and lenders. “The biggest concern for me right now is […]

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