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Westlake pilots fully digital shopping, financing program

Concierge can set up test drive, car delivery

Amanda Harris

Westlake Financial is piloting digital financing capabilities for its direct-to-consumer program as buyers lean more on online prequalification before heading into dealerships.   The lender launched a pilot program about six months ago that allows customers to apply online for financing through Westlake and, upon preapproval, choose whether to head to the dealership or work directly […]

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