Well Fargo Commercial Distribution Finance will launch a dealer rewards program early next month in the wake of increasing consumer demand for pre-owned vehicles, Jeremy Jansen, president of the company’s motorsports group, told Powersports Finance.
“We are very excited to deliver inventory financing solutions to the pre-owned space,” he said. “To further promote pre-owned activity, within the next few weeks, Wells Fargo CDF will launch a new pre-owned pricing strategy to all preowned CDF customers. Dealers can expect incentives through lower financing rates based on their pre-owned volume. It’s the first time we have done something like this and we are excited to provide more customized solutions to our dealers.”
