Ally Financial Inc. is “always investing in ways” to partner with “new types of dealers” in an effort to get access to customers, said Tim Russi, Ally Auto’s president.
Most recently, Ally acquired BlueYield, an online lender exchange, in the third quarter, as part of the company’s ongoing efforts around digital. The company also launched a used-lease program with Beepi in April, and increased its floorplan credit line with online sales platform Carvana in February.
“We’re partnering with them to see how they bring customers through the door, and then we’re going to support that type of customer” he said. “Their needs, their requirements, and their expectations are different than someone coming into a dealership.”
Although Ally continues to make a push towards more innovative offerings, “everything we do is digital,” Russi told AFN at the 2016 Auto Finance Summit.
Hear more from Russi in the video below — the second in a video series sponsored by White Clarke Group, and click here for part one.
