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AFS 2019: How Tricolor leverages Google Mexico to generate leads [Video]

LAS VEGAS — Tricolor Auto Acceptance is leveraging a partnership with Google Mexico to reach more Hispanic consumers and enhance its lead-generation process, company Chief Executive Daniel Chu said at the Auto Finance Summit 2019.  Tricolor’s goal is to “broadly develop the most robust search engine to serve the unbanked Hispanic consumer,” Chu said. “We […]

Tricolor Uses Innovation, Technology to Drive Customer Experience 

At Tricolor Auto Acceptance, technology drives the goal of delivering seamless, sustainable financial products across dealerships and digital channels, President and Chief Operating Officer Don Goin told Auto Finance Excellence. “Our business strategy is hyper-focused on the customer experience relative to financial inclusion,” Goin said. “Part of this strategy is the prioritization of product development […]

Rewriting the Golden Rule: A Fresh Approach to Tailored Marketing Strategies

From the May issue: Prominent technology companies hailing from the heart of Silicon Valley are changing the way consumers shop — and the ease and efficiency with which these companies sell their products is prompting the auto finance sector to up its game. Amazon pushes related products to consumers when they purchase a product on […]

Tricolor Targets New Customers Based on Google Search Patterns

Tricolor Auto Acceptance has implemented Google’s AdWord advertising platform to attract its “very specific consumer” online, Chief Executive Daniel Chu told Auto Finance News. “We have the ability to align marketing and risk,” he said of the new digital strategy that analyzes specific terms searched on Google to reach the no-file and thin-file Hispanic consumers […]

Waymo LiDAR Costs 10% Less Than Similar Tech, Lawsuit Claims

Waymo’s proprietary in-house LiDAR designs — which the company claims Uber and Otto have stolen — cost less than 10% of the benchmark LiDAR systems available just a few years ago. That, according to an Auto Finance News investigation of Waymo’s civil complain against Uber and Otto. This alleged-tech theft has reportedly netted Otto employees more than $500 million — and allowed Uber to revive […]
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