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PowerSports Finance News

PowerSports Finance News

Leasing can give powersports dealers another option for getting customers into new models, even if they don’t want or qualify

Price and rate sensitivity are prompting some powersports and boat shoppers to turn to used products or delay purchases, increasing

Synchrony is expanding its use of AI in powersports finance as it prepares for consumers to increase the use of

RV manufacturer Thor Industries’ North American sales fell in its fiscal fourth quarter as shipments declined and higher borrowing costs

Credit Union Auto Lending Surges

David Thompson

RV News

RV dealerships are investing in e-contracting and analytics as softer demand pressures the market. RV registrations in the United States

MarineMax and OneWater Marine reported lower revenue in the fiscal second quarter, as finance and insurance and a higher-margin product

Marine News

General Motors Co. plans to cut hundreds of salaried workers from its information technology ranks in an effort to trim

Polaris’ sales rose in the first quarter, especially in North America, as shipments and pricing improved compared to Q1 2025.

ON-ROAD News

Massimo Group delivered gross margin growth despite a decline in revenue in fiscal 2025 amid a deliberate pullback in wholesale

AI is poised to be a differentiator across powersports retail and finance as dealers, lenders and manufacturers look to improve

OFF-ROAD News

Polaris’ sales rose in the first quarter, especially in North America, as shipments and pricing improved compared to Q1 2025.

HorsePower Financial Services has extended its credit facility with Pier Asset Management as it looks to broaden access to powersports

Power Sports News

Leasing can give powersports dealers another option for getting customers into new models, even if they don’t want or qualify

Price and rate sensitivity are prompting some powersports and boat shoppers to turn to used products or delay purchases, increasing

Synchrony is expanding its use of AI in powersports finance as it prepares for consumers to increase the use of

RV manufacturer Thor Industries’ North American sales fell in its fiscal fourth quarter as shipments declined and higher borrowing costs

Powersports consumers are turning to used products as new-unit prices have nearly doubled compared with used, offering a growth opportunity

ATLANTA — Marine manufacturers are offering flexible and interest-free floorplan financing to help dealers offset costs as inventory builds. Fort

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Market Data

Auto Loan Rate Index

Today

6.85%

+0.15%

Lease Penetration

MTD

28.4%

+2.1%

Subprime Approvals

MTD

42.7%

-1.3%

Days to Finance

MTD

718

+3

Days to Finance

MTD

38

+2

Days to Finance

MTD

142 bps

-8

Last updated: March 30, 2026, 2:45 PM EST

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