Federal Reserve announces emergency meeting on auto lending regulations • Click for details

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PowerSports Finance News

PowerSports Finance News

BRP Financial Services launched today with Octane-powered financing offers expected to drive additional sales. “My measure of success [is] our

BRP is adding factory-installed equipment and selectively lowering prices across its 2027 off-road lineup to drive sales and offset the

Powersports Finance News is pleased to announce that Kristi Mercier, chief operating officer at ThunderRoad Financial, will join a discussion

BRP is expanding its finance and insurance capabilities to help dealers convert more shoppers and support repeat sales, moving its

Credit Union Auto Lending Surges

David Thompson

RV News

RV dealerships are investing in e-contracting and analytics as softer demand pressures the market. RV registrations in the United States

MarineMax and OneWater Marine reported lower revenue in the fiscal second quarter, as finance and insurance and a higher-margin product

Marine News

General Motors Co. plans to cut hundreds of salaried workers from its information technology ranks in an effort to trim

Polaris’ sales rose in the first quarter, especially in North America, as shipments and pricing improved compared to Q1 2025.

ON-ROAD News

Massimo Group delivered gross margin growth despite a decline in revenue in fiscal 2025 amid a deliberate pullback in wholesale

AI is poised to be a differentiator across powersports retail and finance as dealers, lenders and manufacturers look to improve

OFF-ROAD News

Polaris’ sales rose in the first quarter, especially in North America, as shipments and pricing improved compared to Q1 2025.

HorsePower Financial Services has extended its credit facility with Pier Asset Management as it looks to broaden access to powersports

Power Sports News

BRP Financial Services launched today with Octane-powered financing offers expected to drive additional sales. “My measure of success [is] our

BRP is adding factory-installed equipment and selectively lowering prices across its 2027 off-road lineup to drive sales and offset the

Powersports Finance News is pleased to announce that Kristi Mercier, chief operating officer at ThunderRoad Financial, will join a discussion

BRP is expanding its finance and insurance capabilities to help dealers convert more shoppers and support repeat sales, moving its

Octane is reorganizing its sales leadership as it launches a captive-style finance program with BRP. BRP Financial Services goes live

ORLANDO, Fla. — BRP plans to launch a U.S.-branded retail finance program with Octane on Aug. 24, giving the powersports

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Market Data

Auto Loan Rate Index

Today

6.85%

+0.15%

Lease Penetration

MTD

28.4%

+2.1%

Subprime Approvals

MTD

42.7%

-1.3%

Days to Finance

MTD

718

+3

Days to Finance

MTD

38

+2

Days to Finance

MTD

142 bps

-8

Last updated: March 30, 2026, 2:45 PM EST

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