Powersports Finance News is pleased to announce that Synchrony Outdoors Senior Vice President and General Manager Susan Medrano will join a discussion on first-time buyers at Powersports Finance Summit 2026, taking place Sept. 16-17 at Renaissance Atlanta Midtown.
View the full event agenda here.
Medrano has served in leadership roles at Synchrony for more than 12 years. Prior to joining Synchrony, she held leadership positions at General Electric and fashion brand Sculptz.
During the panel, taking place at 3 p.m. on Sept. 17, Medrano and Sandra Giron, senior group manager of servicing operations at Kawasaki Motors Retail Finance, will discuss:
- Exploring first-time buyer expectations on subscriptions, extended terms and bundled products;
- Maintaining engagement through the sales and financing cycle; and
- Digitalizing the buying experience as younger buyers come to the market
Powersports Finance Summit 2026 provides networking opportunities with industry leaders alongside deep-dive conversations into lender and dealer needs, underwriting, technology, portfolio risk, shifting buyer profiles and specific market segments such as RV, marine, motorcycles and off-road vehicles.
Learn more about Powersports Finance Summit 2026 and register here.
