How Lenders Can Reduce Friction in the Auto Sales and Finance Journey
No matter what the industry, product, or service, consumers take a “sales journey” along the path to purchase. From the...
The Unexpected Effects of a Shrinking Sedan Inventory
The butterfly effect is the idea that what seems like a small change in a system can lead to larger...
How Staying Compliant Improves Customer Experience
There are many good reasons for a financial institution to comply with current lending regulations. Nobody wants to pay hundreds...
How Personalization Leads to a Better Borrower Experience
Welcome to the personalization revolution. Generic campaigns and mass-market offers are approaching obsolescence as marketers in all industries, including financial...
How to Connect With Car Buyers of All Ages
From the January issue: Aligning customer experience initiatives with the proper demographic is essential for lenders, and there are ways to...
