Westlake Financial Services Senior Vice President of Sales & Marketing Mark Vazquez has joined the Auto Finance Sales & Marketing Summit speaker faculty to share lender best practices on presenting a company’s value proposition to attract more consumers.
Vazquez takes the stage on May 13 at 11:15 a.m. PT for a presentation where he’ll touch on steps for identifying a target audience, best practices in multimedia marketing and analytics, and creating compelling stories to drive consumer preference.
Vazquez began his 17-year tenure with Westlake Financial in March 2002 as a dealer account manager. He was promoted to regional sales manager and vice president of sales before becoming the head of sales and marketing in February 2013.
Westlake’s portfolio shot up 35% last year, to a record $8.3 billion, the company announced in a press release last month. Westlake held $3.9 billion in auto loans outstanding at the end of 2017, up from $3.1 billion the year prior, according to Big Wheels Auto Finance.
Auto Finance Sales & Marketing is part of a weeklong series called Auto Finance Accelerate, which includes the Auto Finance Innovation Summit and Auto Finance Risk Summit, and will take place at the Omni San Diego, May 13-16.
To learn more — or to register — for this year’s event, visit the Auto Finance Accelerate homepage here.