TrueCar, an online new- and used-car marketplace, is pivoting its focus back to the company’s original mission, digital retailing, with an eye toward incorporating preapprovals, VP of Strategic Initiatives Alain Nana-Sinkam told Auto Finance News. TrueCar in the last year has made it possible for customers to obtain an up-front trade-in estimate and calculate monthly payments on its website, “based on actual lender programs with input from the dealer in their […]
