MyAutoLoan.com is gearing up for a January 2015 top-to-bottom website redesign utilizing responsive design, said Chief Executive Gregory Thibodeau. MyAutoLoan is an online direct lending marketplace that matches applicants with lenders like Santander Consumer USA, Wells Fargo Dealer Services, and Chase Auto Finance, among others. Its current website utilizes responsive design for tablets, but for not smartphones. The redesign, he said, will allow consumers to access the same site from any device.
“All of our attention in 2015 is designed around growth and how we market to consumers,” Thibodeaux told AFN. “If you look at a number of partners or competitors in the space, you’ll see everything from sites that look like they’re four or five years old, small page widths, and aren’t taking advantage of the new flat layouts and responsive design.” MyAutoLoan saw strong growth in 2014, Thibodeau said, with application volume increasing 30% to about 20,000 applications per month. The company aims to continue that growth in the new year by giving consumers a more seamless online and mobile experience. “Our brand will still be the same, but we’ll come out with a very significant, overall new look and feel with responsive design,” Thibodeau said.
