Honcker, a car-buying mobile app — launched Wednesday in New York, New Jersey, Connecticut, Florida, and California — is aimed at bringing car leasing options to users’ fingertips, said Founder and Chief Executive Nathan Hecht.
The app acts as a marketplace, connecting customers with local dealerships and their partnered captives and financial institutions. Users can apply for instant approval, browse through a catalogue of cars available in their area, view prices in real time, and enter into lease agreements.
“Everything that happens in the app is controlled by the dealership,” Hecht said. Dealers have a dashboard that can process inventory, control which vehicles appear in the app, and adjust pricing.
Honcker piloted the app in September with 200 dealers; it plans to expand to 400 dealers nationwide in the first quarter. Honcker also plans to release new features in the coming months, including notification alerts for price drops and the ability for auto loans.
