This year, General Motors Financial Co. is strengthening its online sales channel, GMFDealerSource.com, in response to dealer demand, Brad Bollman, vice president of the company’s remarketing solutions, told Auto Finance News.
“As our lease returns have doubled up, we are trying to make the site as user-friendly and simple for them [dealers] to use as possible, just like they want the auction experience to be,” Bollman said. “We are seeing a lot more dealers gravitating to our site and buying more cars through there, so we sell as many cars online as we can.”
GMFDealerSource.com is a dealer-facing tool that was originally launched in 2012 to help manage incoming off-lease vehicles. It allows dealers to access vehicle inspection reports and purchase grounded vehicles. The company is now working on spreading more awareness about the tool, in preparation for an expected wave of off-lease vehicles, Bollman said.
In the second quarter, North American lease originations for GM Financial were $5.6 billion, more than triple $1.5 billion a year ago.
Besides off-lease vehicles, GMF’s DealerSource also became the exclusive provider of GM’s pre-owned returned company car and rental vehicles as of Oct. 1, making the website “a one-stop source for pre-owned GM inventory,” according to a company press release.
“Our portfolio continues to build, and year over year we will see increases in the lease businesses we have,” Bollman said. “But it won’t be just leases; we’re bringing in a lot of the cars that GM would typically remarket through other online channels.”
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