Ally Bank last week unveiled its Facebook page, and so far 218 people “like” it.
(On Facebook, members can “like” something, which is the approximate equivalent of giving it a thumbs up.)
So who are these Facebook members who “like” Ally? Consider Carlos Medina. Medina likes “CSI: Miami,” the music of Alex Campos, “The Godfather” movies, and BlackBerry. Or how about Ann Fatzinger Bellinger? In addition to “liking” Ally, she is a fan of Jimmy Buffet and asks on her Facebook page” “We have the ice cream truck for the kids; why don’t we have a frozen margarita truck for us adults?”
Facebook attracts a cross section of internet users, as Ally is finding out.
Interestingly, Ally is conducting a survey on its Facebook page that asks, “What matters most to you in choosing a bank?” Ally has gotten only 10 votes so far, but four are for “customer service,” while the remainder of votes were cast for “accessibility,” “interest rates,” and “simplicity.” At least the demands of Ally’s Facebook constituency matches that of its general customer base.
