Independence Day weekend is packed with bargains designed to refresh the auto market following first–quarter slumps in new-vehicle sales and a pullback on incentives in June. OEMs scaled back incentive programs in June as production restarted following coronavirus shutdowns. Many are now capitalizing on the typically travel-heavy July 4 holiday, stepping up deals from 2019 in both quantity and quality. Toyota, Honda and others are heavily advertising low– and zero–interest financing […]
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