As Ally Financial continues to grow its dealer base, the lender has launched a new ad campaign. The message: “Ally. It’s more than our name, it’s our promise.”
The campaign features dealer testimonial videos and print ads, two of which are featured at left and below. It was developed by Farmington Hills, Mich.-based ad agency Duffey Petrosky, Ally’s agency of record for 2013.
“We believe this campaign reflects our efforts to deliver real value that helps dealers build their brands,” Andrea Riley, chief marketing officer for Dealer Financial Services at Ally, said in a release. “Our name is our promise in the marketplace, and this campaign and approach is just another example of how Ally delivers on that promise.”
Ally Financial Inc. offers a full suite of financing products and services, including new and used vehicle inventory and consumer financing, leasing, inventory insurance, commercial loans, and vehicle remarketing services. Ally Bank, the company’s direct banking subsidiary, had $182.4 billion in assets as of Dec. 31, 2012.
