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Rodo expands digital footprint to retail financing

Joey Pizzolato

Car-leasing platform Rodo will now offer consumers the opportunity to purchase new vehicles, Chief Executive Nathan Hecht told Auto Finance News. New York-based Rodo has expanded its core proprietary technology — the Rebates, Incentives Coupon Engine (RICE) price engine — to the retail side of the business, which allows a consumer to finance a car […]

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